STEAM-Labz Content Guidelines

Comprehensive guide for creating, managing, and optimizing content across the STEAM-Labz ecosystem

Introduction

Welcome to the STEAM-Labz Content Guidelines and Creation Plan. This comprehensive document serves as the central reference for all content creation activities across the STEAM-Labz ecosystem. Whether you're a staff member, educator, community contributor, or partner, these guidelines will help ensure consistency, quality, and accessibility in all published content.

About STEAM-Labz

STEAM-Labz is a non-profit initiative dedicated to providing accessible education in Science, Technology, Engineering, Arts, and Mathematics. Our platform serves creators, makers, educators, and learners by fostering knowledge sharing and community collaboration.

The content we create and host plays a critical role in fulfilling our mission of lowering barriers to STEAM education and fostering innovation through community-driven learning.

1. Editorial Style Guide

Voice & Tone

Voice Attributes

  • Knowledgeable but accessible
  • Enthusiastic and encouraging
  • Inclusive and supportive
  • Clear and concise
  • Authentic and transparent

Tone Considerations

  • Tutorials & Documentation: Clear, instructional, patient
  • Community Forums: Conversational, helpful, collaborative
  • Project Showcases: Celebratory, curious, inspiring
  • Educational Content: Thoughtful, engaging, exploratory

Terminology Standards

Term Usage Examples
STEAM-Labz Always hyphenated with capital "S", "L" "Join STEAM-Labz today" (not "Steam-Labs" or "STEAM Labs")
STEAM All caps, no periods "STEAM education" (not "S.T.E.A.M." or "Steam")
Stream-Labz Hyphenated with capital "S", "L" when referring to video platform "Watch the tutorial on Stream-Labz"
Community member Preferred over "user" or "subscriber" "Community members can submit projects"
Project Use for all community-created builds and experiments "Featured projects" (not "featured builds" or "featured works")

Writing Style Guidelines

Use active voice

Prefer "Connect the wires to the board" over "The wires should be connected to the board."

Write in second person

Address the reader directly: "You can adjust the settings" rather than "Users can adjust the settings."

Keep paragraphs concise

Aim for 2-4 sentences per paragraph in educational content.

Use inclusive language

Avoid gendered terms and examples that may exclude certain groups.

Technical Terms

When introducing technical concepts, briefly define them on first use. For example: "We'll use pulse-width modulation (PWM), a technique for controlling power delivery to components."

2. Content Formats

Project Documentation

Projects are the core content type of STEAM-Labz, showcasing community creations and innovations.

Required Elements:

  • Descriptive title
  • Cover image/thumbnail
  • Materials/components list
  • Step-by-step instructions
  • Category tags (Science, Technology, etc.)
  • Difficulty level indicator

Recommended Elements:

  • Troubleshooting section
  • Video demonstration
  • Source code (if applicable)
  • Circuit diagrams/schematics
  • Future expansion ideas
  • Educational context/applications

Educational Courses

Courses provide structured learning experiences on STEAM topics.

Structure Requirements:

  • Course Overview

    Introduction, learning objectives, prerequisites, and estimated completion time

  • Modular Lessons

    15-30 minute self-contained lessons with clear objectives

  • Practical Exercises

    Hands-on activities to reinforce concepts

  • Knowledge Checks

    Quizzes or exercises to validate understanding

  • Resources & References

    Additional materials for further learning

Course Types

Beginner Fundamentals

Introductory concepts requiring minimal prior knowledge

Skill Development

Focused on building specific competencies

Advanced Techniques

Complex topics for experienced learners

Stream-Labz Video Content

Video content hosted on our Stream-Labz platform using Cloudflare Stream.

Video Formats

  • Tutorials: 5-15 minute focused instruction
  • Project Showcases: 3-7 minute demonstrations
  • Lectures: 15-45 minute in-depth content
  • Livestreams: Interactive sessions, typically 30-90 minutes

Required Metadata

  • Title

    Clear, descriptive, and keyword-rich

  • Description

    Overview with timestamps for longer videos

  • Tags

    STEAM discipline, topic, difficulty level

  • Thumbnail

    16:9 ratio with text overlay

Video Quality Standards

  • Minimum resolution: 1080p (1920x1080)
  • Audio: Clear narration with minimal background noise
  • Lighting: Well-lit subject with minimal shadows
  • Pacing: Deliberate movements with appropriate pauses
  • Branding: Include STEAM-Labz intro (5-10 seconds) and outro

Community Forum Posts

Forum content helps build community engagement and knowledge sharing.

Post Categories

Questions

Technical queries seeking specific answers

Discussions

Open-ended topics for community input

Resources

Shared materials, tools, and references

Announcements

Official updates and community news

Formatting Guidelines

  • Clear, specific titles
  • Break text into readable paragraphs
  • Use headings to organize longer posts
  • Include code in appropriate code blocks
  • Add relevant tags for categorization
  • Include images when helpful (with alt text)
  • Link to related content when appropriate

3. Content Creation Workflows

Staff Content Workflow

1

Planning & Concept

Identify content needs, target audience, and key objectives. Define scope and format.

Concept Document Content Brief
2

Outline & Draft

Create structured outline and develop initial content draft following templates and style guidelines.

Content Outline First Draft
3

Internal Review

Subject matter expert reviews content for accuracy; editorial review for style and formatting.

Review Comments Revision Requests
4

Revision & Finalization

Incorporate feedback, refine content, prepare accompanying media, and finalize for publication.

Final Draft Media Assets
5

Publication & Promotion

Schedule and publish content, create promotional materials, and share across relevant channels.

Publication Checklist Promotion Plan
6

Monitoring & Iteration

Track performance metrics, gather user feedback, and update content as needed to improve quality and relevance.

Performance Report Iteration Plan

Community Content Workflow

1

Submission

Community member creates content using appropriate template and submits for review.

2

Initial Screening

Automated checks for completeness and guideline compliance, followed by moderator review.

3

Review & Feedback

Moderators review content for quality, accuracy, and alignment with community guidelines.

4

Revision (if needed)

Creator receives feedback and makes necessary revisions to meet guidelines.

5

Publication

Approved content is published and promoted as appropriate.

Approval Process

Content Type Approvers SLA
Official Tutorials & Courses Subject Matter Expert + Content Manager 3-5 business days
Community Projects Community Moderator 1-2 business days
Stream-Labz Videos Video Producer + Content Manager 2-3 business days
Forum Posts Automated + Community Moderator (if flagged) Immediate to 24 hours

4. Documentation Templates

Standardized templates ensure consistency across all content types while making it easier for creators to focus on substance rather than format.

Project Documentation Template

Template Structure

Project Title

Clear, descriptive title that indicates what the project is

Overview

Brief description (2-3 sentences) explaining what the project does and why it's interesting

Materials & Components

Itemized list with quantities and optional links to sources

Tools Required

List of tools needed to complete the project

Step-by-Step Instructions

Numbered steps with clear descriptions and accompanying images

Code/Schematics

Any code, circuit diagrams, or design files with explanations

Troubleshooting

Common issues and their solutions

Next Steps & Variations

Ideas for extending or modifying the project

References & Credits

Acknowledgments and sources of inspiration

Course Lesson Template

Template Structure

Lesson Title

Clear, descriptive title indicating the lesson content

Learning Objectives

3-5 specific, measurable outcomes students will achieve

Prerequisites

Knowledge or skills needed before starting this lesson

Estimated Time

How long the lesson should take to complete

Materials Needed

Any physical or digital resources required

Key Concepts

Definitions and explanations of important terminology

Lesson Content

The main instructional material, divided into logical sections

Activities/Exercises

Hands-on activities to reinforce learning

Check for Understanding

Quiz questions or exercises to validate comprehension

Additional Resources

Optional materials for further learning

5. SEO Best Practices

Search Engine Optimization (SEO) helps make STEAM-Labz content discoverable to those seeking STEAM education resources.

Keyword Strategy

Primary Keywords

Main search terms that define the content's core topic.

STEAM education Arduino tutorial 3D printing guide

Secondary Keywords

Related terms that add context and capture additional search intent.

beginner friendly step-by-step hands-on learning

Long-Tail Keywords

Specific phrases that target niche search queries.

how to build Arduino weather station 3D printed robotics parts for beginners

On-Page Optimization

Title Tags

Include primary keyword near the beginning. Keep under 60 characters.

Meta Descriptions

Compelling summary with keywords. Keep under 160 characters.

URL Structure

Short, descriptive URLs with keywords. Use hyphens between words.

Heading Tags

Use H1 for main title, H2 for sections, H3 for subsections. Include keywords naturally.

Image Optimization

Descriptive file names, alt text with keywords, and compressed file sizes.

Content Optimization Checklist

Content Structure

  • Content is well-organized with clear headings
  • Introduction clearly states what readers will learn
  • Paragraphs are short and focused (3-4 sentences)
  • Uses bulleted or numbered lists where appropriate
  • Includes a helpful conclusion or summary

Keyword Usage

  • Primary keyword appears in title, first paragraph, and headings
  • Secondary keywords distributed naturally throughout
  • Keywords used in image alt text where relevant
  • Appropriate keyword density (2-3% of total content)
  • Avoids keyword stuffing that feels unnatural

Internal & External Linking

  • Links to relevant internal content (3-5 links recommended)
  • Uses descriptive anchor text for links
  • Includes authoritative external sources where appropriate
  • Links open in appropriate windows (external in new tabs)
  • All links are functional and relevant

User Experience

  • Content is mobile-friendly with responsive design
  • Page load time is optimized (images compressed)
  • Content is easily scannable with visual breaks
  • Interactive elements are intuitive and accessible
  • Includes clear calls-to-action where appropriate

SEO Examples by Content Type

Project Documentation

Original Title:

My LED Project

SEO-Optimized Title:

DIY Arduino LED Matrix: Interactive Light Display Project for Beginners

Meta Description:

Learn how to build your own interactive LED matrix display using Arduino. This step-by-step tutorial includes circuit diagrams, code examples, and troubleshooting tips for makers of all levels.

Educational Course

Original Title:

Introduction to 3D Printing

SEO-Optimized Title:

Complete 3D Printing for Beginners: From Design to Finished Models (2025 Guide)

Meta Description:

Master 3D printing from scratch with our comprehensive beginner's course. Learn modeling techniques, slicer settings, printer maintenance, and create your first 3D printed projects in just 5 lessons.

6. Content Calendar

A strategic content calendar ensures consistent publishing while aligning with educational needs, community interests, and organizational goals.

Content Calendar Structure

Strategic Planning Elements

  • Annual content themes and focus areas
  • Quarterly content goals and metrics
  • Monthly content distribution across platforms
  • Weekly publishing schedule and responsibilities
  • Content gaps and opportunities assessment

Calendar Components

  • Content type and format
  • Target audience and goals
  • Topic and keyword focus
  • Creator and reviewer assignments
  • Production timeline with milestones
  • Publication date and promotion plan

Recommended Publishing Cadence

Content Type Frequency Best Day/Time Notes
Projects 2-3 per week Tuesday & Thursday, 10 AM ET Mix of difficulty levels and STEAM disciplines
Course Modules 1 per week Monday, 9 AM ET Release consistently to build learning momentum
Tutorial Videos 2 per week Wednesday & Friday, 3 PM ET Coincide with related project releases when possible
Livestreams 1-2 per month Saturday, 1 PM ET Announce at least 1 week in advance
Community Spotlights 1 per week Friday, 11 AM ET Feature outstanding community contributions

Seasonal Themes

Winter (January-March)

Focus: Coding & Programming Fundamentals

Python basics Arduino programming Game development

Spring (April-June)

Focus: Environmental & Outdoor Projects

Weather stations Gardening tech Renewable energy

Summer (July-September)

Focus: Robotics & Physical Computing

Drone projects RC vehicles Motion sensors

Fall (October-December)

Focus: Creative Arts & Design

Digital art 3D printing Interactive installations

Content Planning Tools

Editorial Calendar Template

Spreadsheet template for planning and tracking content across all platforms.

Download Template

Content Production Tracker

Kanban-style board for tracking content from ideation to publication.

Access Tracker

Content Performance Dashboard

Analytics dashboard for monitoring content engagement and impact.

View Dashboard

Content Idea Bank

Collaborative space for collecting and developing content ideas.

Access Idea Bank

Calendar Management Best Practices

  • Schedule planning sessions quarterly to align content with strategic goals
  • Build in buffer time for unexpected delays or opportunities
  • Balance content types to serve different learning styles and interests
  • Coordinate content across platforms to create integrated learning journeys
  • Review and adjust calendar based on performance data and community feedback

7. Community Contribution Guidelines

Community contributions are the heart of STEAM-Labz. These guidelines help ensure quality, consistency, and inclusivity while empowering community members to share their knowledge and creativity.

Contribution Opportunities

Projects & Tutorials

Share your builds, experiments, and how-to guides with the community.

  • Hardware projects
  • Software development
  • 3D designs and prints
  • Circuit designs

Educational Resources

Develop learning materials for STEAM topics in your area of expertise.

  • Course modules
  • Curriculum materials
  • Reference guides
  • Educational games

Video Content

Create visual demonstrations, tutorials, and explanations for Stream-Labz.

  • Tutorial videos
  • Project showcases
  • Educational explainers
  • Live workshops

Code & Software

Contribute to open-source projects, libraries, and tools for the community.

  • Libraries and frameworks
  • Platform improvements
  • Educational applications
  • Bug fixes and optimizations

Content Standards

  • Original or properly attributed
  • Accurate and fact-checked
  • Clear and comprehensible
  • Well-organized with logical flow
  • Appropriate for target audience
  • Respectful and inclusive language
  • Properly formatted and error-free

Best Practices

  • Follow relevant templates
  • Include clear step-by-step instructions
  • Add helpful images or diagrams
  • Provide context and background
  • Document materials and prerequisites
  • Explain why, not just how
  • Address common challenges

Content Restrictions

  • Plagiarized content
  • Dangerous or illegal activities
  • Discriminatory or offensive content
  • Promotional or purely commercial material
  • Misinformation or pseudoscience
  • Content violating intellectual property rights
  • Private or confidential information

Contribution Process

1

Sign Up as a Contributor

Complete your profile with your areas of expertise and interests.

Create Contributor Account →
2

Review Guidelines & Templates

Familiarize yourself with the relevant standards and templates for your contribution type.

Browse Templates →
3

Create Your Content

Develop your contribution following the appropriate template and guidelines.

4

Submit for Review

Submit your completed content for review by STEAM-Labz moderators.

Review typically takes 1-3 days depending on content type and complexity.

5

Revise and Publish

Address any feedback from reviewers, then your content will be published on the platform.

Once published, you'll receive credit as the creator and can track engagement metrics.

Intellectual Property & Licensing

By contributing to STEAM-Labz, you agree to the following licensing terms:

  • Content Ownership

    You retain ownership of your original content, but grant STEAM-Labz a perpetual, worldwide, non-exclusive license to use, reproduce, modify, and distribute your contribution.

  • Open Source Licensing

    Code contributions are typically released under an open-source license (MIT, GPL, etc.) to promote sharing and reuse within the community.

  • Attribution

    You will be credited as the creator of your content, and we encourage others to provide proper attribution when reusing or referencing your work.

8. Content Moderation Policies

Effective moderation ensures that STEAM-Labz remains a safe, inclusive, and educational environment for all community members.

Moderation Principles

Fairness & Consistency

Apply moderation policies equally to all users regardless of status or contribution history.

Respect & Inclusion

Ensure content respects diversity and creates a welcoming environment for learners of all backgrounds.

Safety & Education

Prioritize user safety while preserving educational value and open discussion of ideas.

Constructive Feedback

Provide helpful guidance for content improvements rather than simple rejections.

Transparency

Maintain clear communication about moderation decisions and policy enforcement.

Continuous Improvement

Regularly review and refine moderation practices based on community feedback and emerging needs.

Pre-publication Review

Approval Criteria

  • Meets content quality standards
  • Follows relevant templates
  • Original or properly attributed
  • Educational value clearly established
  • Appropriate for target audience

Revision Requests

  • Minor formatting or structural issues
  • Incomplete information
  • Clarity or explanation improvements
  • Additional media or examples needed

Rejection Reasons

  • Plagiarized or copyright infringing
  • Safety concerns or dangerous content
  • Offensive or discriminatory material
  • Purely commercial or promotional
  • Significantly incorrect information

Post-publication Moderation

Community Flagging

Community members can flag content for moderator review when they identify potential issues.

Flagged content is reviewed within 24 hours by a moderator.

Automated Monitoring

Automated systems scan published content and comments for policy violations.

Prohibited terms Spam patterns Unusual activity

Moderator Actions

Edit: Correct minor issues while preserving content
Temporarily Hide: Remove from public view pending author revisions
Permanently Remove: Delete content that violates policies
Add Disclaimer: Attach notices for partial issues

Community Guidelines Enforcement

Violation Type First Occurrence Second Occurrence Third Occurrence
Minor Formatting Issues Friendly correction with explanation Revision request with template reference Content editing by moderator
Inaccurate Information Correction request with sources Temporary hide until corrected Content removal if uncorrected
Inappropriate Language Edit with notification to author Temporary access restriction (24h) Extended restriction (1 week)
Copyright Violation Content removal and warning 1-week contribution restriction Account review and possible suspension
Harassment/Abuse Content removal and warning Temporary account suspension (1-2 weeks) Permanent account termination

Appeals Process

If you believe a moderation decision was made in error, you can appeal through the following process:

1

Review the Decision

Carefully read the moderation notice and cited policy violations.

2

Submit Appeal

Complete the appeals form with a clear explanation of why you believe the decision should be reconsidered.

3

Senior Review

A different moderator will review the appeal within 3 business days.

4

Final Decision

You'll receive a detailed explanation of the appeal outcome, which will be final.

9. Media Guidelines

High-quality images and videos enhance content by providing visual context, improving understanding, and making learning more engaging. These guidelines ensure consistent,